Miswak is a scientifically formulated herbal toothpaste with pure extract of the Miswak plant 'Salvadore Persica', the famous 'Toothbrush Tree' used for centuries. The miswak herb is a potent, astringent and anti-bacterial therapeuticum that helps reduce tooth decay, fight plaque and prevent gum diseases. Anisseed essential oil delivers natural sweetness. A little goes a long way. Squeeze half the amount of what you are used to onto your toothbrush. Whilst it does have the conventional foaming agent sodium lauryl sulphate, it is lifted through the natural herb which places it in the health bracket! Gentle on the pocket, too!